Dabur India Limited is the fourth largest FMCG company in India with revenue of over Rs. 9,500 crore & market capitalization of over Rs. 100,000 crore. Building on a legacy of quality and experience of over 137 years, today, Dabur is India's most trusted name and the world's largest Ayurvedic and natural health care company with a portfolio of over 250 herbal/Ayurvedic products.
A study on consumer behavior and knowledge about health management of individuals in India with recent trends and insights amongst Gen-Z, Millennials, Gen-X, and Boomers. The applicant must have a relevant educational background in medical science/ayurveda/BMS or related courses.
Selected intern's day-to-day responsibilities include:
1. Work on trend analysis in social media & digital health platforms
2. Work on consumer journey mapping - physical & digital space
3. Work on the behavioral analysis of 4 key segments viz., Gen-Z, Millennials, Gen-X, and Boomers
4. Work on AI-driven strategies adopted in the healthcare space
Methodology: Primary and secondary research, face-to-face interviews, market work - retail, modern trade outlets
Expected Deliverable: SIP report in Word/PPT format
Only those candidates can apply who:
1. are available for the work from home job/internship
2. can start the work from home job/internship between 6th Feb'23 and 13th Mar'23
3. are available for duration of 3 months
4. have relevant skills and interests
* Women wanting to start/restart their career can also apply.
