Market Research Internship

Selected intern's day-to-day responsibilities include:

1. Market Penetration Rate: This KPI measures the percentage of the target market that a company has captured. It helps assess the effectiveness of marketing and sales efforts in reaching and converting customers
2. Brand Awareness: Brand awareness KPIs measure the level of recognition and familiarity that consumers have with a brand. Market research techniques such as surveys and brand tracking studies can be used to assess brand awareness over time and across different demographics
3. Market Share: Market share measures the percentage of total sales or revenue that a company captures within its industry or market segment. Market research can provide insights into market share trends, competitor performance, and growth opportunities
4. Customer Acquisition Cost (CAC): CAC measures the cost incurred to acquire a new customer. Market research can help evaluate the effectiveness of marketing campaigns and sales channels in acquiring customers and inform decisions about resource allocation
5. Net Promoter Score (NPS): NPS measures customer loyalty and likelihood to recommend a company's products or services to others. Market research can be used to gather feedback and calculate NPS, which can provide insights into customer advocacy and brand loyalty
6. Competitive Analysis: Market research can provide insights into competitors' strengths, weaknesses, market positioning, and strategies. Key metrics for competitive analysis may include market share, pricing trends, product features, and customer satisfaction levels

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