Alore is India's first collaborative designer label platform partnering with upcoming fashion designers and creators to build distinctive homegrown labels. We look for interns that can take total ownership of their work and lead an entire department
1. Campaign Development: Creating and implementing marketing strategies that promote unique designer labels and products
2. Content Creation: Developing engaging content for various platforms, including social media, blogs, and newsletters, to enhance brand visibility and connect with the target audience
3. Market Research: Conducting research on current fashion trends, consumer preferences, and competitors to inform marketing strategies and identify opportunities for growth
4. Media Outreach: Helping build and maintain relationships with fashion journalists, bloggers, and influencers to secure coverage for Alore's designers and collections
5. Press Releases: Assisting in writing and distributing press releases and other communication materials to promote events, launches, and collaborations
6. Brand Messaging: Contributing to the development of brand identity by ensuring consistent messaging across all marketing and PR materials
7. Social Media Management: Managing social media accounts, including content scheduling, engagement with followers, and monitoring analytics to assess performance
8. Reporting: Tracking and reporting the effectiveness of marketing and PR campaigns, providing insights and recommendations for improvements
This Internship involves working closely with the founder and networking with upcoming fashion designers/creators.
Skill(s) required
Adobe Creative SuiteBusiness ResearchContent MarketingDigital MarketingFacebook AdsGoogle AnalyticsMarketingSocial Media Marketing
At Alore, we empower fashion students by analyzing and refining their concepts for market suitability while taking charge of production, marketing, e-commerce, retail partnerships, and other business expenses. Products are launched through collaborative branding, and concept owners earn royalties on the sale of their products.