1. Design and implement marketing and health communication strategies across the customer journey, spanning acquisition, retention, and advocacy stages
2. Create personalized and relevant touchpoints aligned with customers' health preferences and needs
3. Craft compelling health content for various channels, including emails, WhatsApp, SMS, push notifications, and in-app messages, to boost customer participation and engagement
4. Collaborate with the data analytics and execution teams to segment the audience and customize messages and experiences accordingly
5. Coordinate with the digital, health management, claims, and persistency teams to plan monthly engagement campaigns
6. Act as a customer advocate, collecting feedback and insights to shape customer-centric communication
7. Stay updated on health tech industry trends, emerging engagement techniques, and innovative campaigns to enhance engagement
8. Monitor the effectiveness of communication campaigns and strategies using relevant metrics and key performance indicators (KPIs)
Aditya Birla Capital Limited (ABCL) is the holding company for all the financial service businesses of the Aditya Birla Group. With a strong presence across life insurance, asset management, private equity, corporate lending, structured finance, general insurance broking, wealth management, equity, currency, and commodity broking, online personal finance management, housing finance, pension fund management, and health insurance businesses, ABCL is committed to serving the end-to-end financial services needs of its retail and corporate customers.
Formerly known as the Aditya Birla Financial Services Limited (ABFSL), ABCL ranks among the top 5 fund managers in India (excluding LIC) with an AUM of Rs. 2,463 billion as of March 31st, 2017, and has revenue from businesses at Rs. 106 billion and profit before tax of Rs. 11.5 billion for fiscal 2016-17. Anchored by over 12,000 employees, ABC has a nationwide reach throughout the country.
