1. Assist in planning and organizing offline events, and promotional activities
2. Coordinate and execute BTL activations, ensuring they align with the marketing strategy and objectives
3. Manage marketing collateral, including standees, brochures, flyers, banners, and promotional materials
4. Liaise with external vendors, suppliers, and agencies to ensure the smooth execution of marketing initiatives
5. Provide on-site support during events and activations, ensuring everything runs smoothly
6. Collaborate with other departments to ensure cohesive marketing efforts
In recent years, consumers have changed and love to upgrade faster. They shift from one city to another for better career options, value access over ownership, and perceive ownership as an additional responsibility of care and maintenance. Hence, there is a big need of providing him/her with a hassle-free option to own (cars, bikes, etc.) without much commitment.
OTO envisions the concept of 'own together', enabling ownership (starting with cars) in a new way of financing with flexible usage terms. With OTO, consumers pay for a car with up to 25% low, all-in, month-to-month payment. We aim to redefine the $40 billion+ market of car ownership in India at first. We have already partnered with 100+ showrooms & corporates to provide this offering to car purchasers at the point of sale.