Conduct comprehensive research and create, edit, and refine content for diverse
initiatives such as Explainer Series, Podcasts, Mailers, Newsletters, and other B2B
initiatives.
Develop engaging and informative content that positions our company as a thought
leader in the Higher-Ed Ecosystem.
Stay abreast of industry trends, competitor activities, and target audience preferences
to inform content creation strategies.
Utilize your creative design skills to produce visually compelling content,
incorporating infographics and other captivating visual elements for our initiatives.
Manage and maintain the editorial calendar, ensuring timely content planning,
delivery and meeting project deadlines.
Monitor and analyze content performance, providing insights and recommendations
for optimization and continuous improvement.
Qualifications:
Bachelor's/Master's Degree in Marketing/Communications/Journalism or a related
field.
Exceptional writing and editing skills, demonstrating an ability to create engaging
content in various formats, such as blogs, articles, infographics, and social media
posts.
Strong research and analytical skills, enabling you to gather and synthesize
information effectively.
Familiarity with SEO principles and best practices for online content creation.
Proficiency in Canva, Grammarly and other marketing tools is a must.
An interest/knowledge in Content and Brand Marketing is a must along with a decent
exposure to Design.
upGrad is an online education platform building the careers of tomorrow by offering the most industry-relevant programs in an immersive learning experience. Our mission is to create a new digital-first learning experience to deliver tangible career impact to individuals at scale. upGrad currently offers programs in data science, machine learning, product management, digital marketing, entrepreneurship, etc.