Selected intern's day-to-day responsibilities include:
1. Develop promotional strategies to achieve top and bottom-line targets for the brand.
2. Play an active role in planning and executing events and related promotions.
3. Learn and understand basic video production capabilities. (Use of online editing tools)
4. Help conceptualize effective and innovative integrated marketing campaigns across mediums like TV, Digital, Social, Mobile, Print and Radio.
5. Explore various innovative and cost-effective communication platforms including digital, to plan effective media strategy.
6. Initiate research for concept testing, post launch, creative recall, and product efficacy dipsticks for insight mining to develop consumer segment specific initiatives.
7. Monitor competition on various aspects such as new offering, pricing, consumer offer, ATL amp; BTL activities and course correct our strategy if required.
8. Executing projects seamlessly under guidance which are dependent on cross functions delivery.
9. Innovative mind set and agile thinking to leverage on new age technology.
10. Efficiency in making aesthetic and appealing presentations, good at writing and innovative point of view.
Hungama, a leading digital entertainment company in South Asia. Founded in 1999, it has remained at the forefront of the internet revolution in India and has created exceptional digital experiences by combining entertainment & technology. With an aim to include more consumers under the umbrella of digital entertainment, it has worked towards introducing destinations that make digital content consumption simpler and more enriching. Hungama's portfolio covers a wide spectrum of services that have touched over a billion lives in more than 190 countries. These include Hungama Music, a very popular music streaming platform; Hungama Play, the go-to destination for video streaming; Artist Aloud, a platform for independent artists; & Hungama Games, a developer, publisher, distributor, & marketer of mobile games. Leveraging its distribution & aggregation strengths, we are also working with telecom, DTH, ISP, & OEM partners to create unique and engaging entertainment destinations for consumers.
