Customer Journey is a critical part of any direct-to-customer (D2C) organization. Rebel is on the verge of breakout growth in terms of its own channel. To build a customer journey, we need to identify different customer segments based on past behavior and build a framework to communicate with the customer through the various touchpoints to nudge the customer to take the next best action.
The selected intern will be expected to deliver the below-mentioned points by the end of the tenure:
1. Envisage customer journey frameworks for Rebel's own channels on the website and app to ensure higher retention, cross-sell, up-sell, cart value
2. Identify the various customer touchpoints across different channels (WhatsApp, SMS, email, push notification, etc.) and create a comprehensive plan for communication
3. Execute the finalized journeys using Clevertap
4. Track the efficacy of the campaigns and improve the journeys by implementing a feedback loop
Rebel Foods (parent company of Faasos), our 8-year-old startup, commonly known for its larger brands - Faasos, Behrouz Biryani, Oven story, and Mandarin Oak is disrupting the food delivery business by building and running the largest chain of internet restaurants, globally. In the last three years, we have opened 2100 and more internet restaurants in India across 10 brands in 30 cities - thus creating a completely disruptive model of building restaurants on the cloud.
At more than 150 million USD in revenue and 110% YoY growth, we are the world's largest and fastest-growing internet restaurant/cloud kitchen company, by a very wide margin. The secret behind this growth is our model of one kitchen and multiple brands. In two years, we have built India's leading national Biryani brand - Behrouz, on top of Faasos, our first brand. Subsequently, we have launched national brands across the pizza, world cuisine, desserts, beverages, and Chinese-and these brands are now scaling super-fast.
