1. Take a user-centered approach to developing a marketing strategy, priorities and pathway for the brand to reach the target audience, including budgeting for the same
2. Develop and curate online presence for the brand, this includes social media platforms, content creation, getting featured on blogs, reaching out to publishing and media houses
3. Identify and manage sales + distribution channels across key cities: Mumbai, Pune, Bangalore and Goa
4. Identify and develop key partnerships with organizations, startups, businesses, events and other relevant stakeholders in the hospitality or other industry. Lead and manage relationships with key partners
5. Identify sponsorship opportunities that align with the brand, manage said sponsorships and develop brand presence at events
6. Work with the head brewer and founders to better understand, research and provide inputs based on feedback and research from the market and target audience
7. Develop a monthly newsletter, that provides updates to clients, individuals and other parties interested in the Odd Gumnut and Rise Up Kombucha
Working with the Odd Gumnut requires an interest and/or a passion for environmental sustainability, a desire to be a conscious citizen and most importantly resonates with the ethics of Earth care, People care and Fair share
Skill(s) required
Email MarketingEnglish Proficiency (Spoken)English Proficiency (Written)Google AnalyticsMS-OfficePhotographySocial Media Marketing
1. are available for full time (in-office) internship
2. can start the internship between 7th Dec'19 and 8th Jan'20
3. are available for duration of 3 months
4. have relevant skills and interests
* Women wanting to start/restart their career can also apply.
Perks
Certificate Letter of recommendation Flexible work hours Informal dress code 5 days a week Free snacks & beverages
Additional information
Stipend structure: This is a performance-based internship. In addition to the minimum-assured stipend, you will also be paid a performance-linked incentive (₹ 1000 per new client and sale).
The Odd Gumnut is a permaculture farm, production house and a workshop space. With permaculture principles and ethics at the core of everything we do, we believe in and practice regenerative agriculture, teach others how to do so and inspire a movement to build, conserve and respect the earth's most valuable resource - our few inches of topsoil.
Rise Up kombucha is a consumer brand launched by The Odd Gumnut to bring this elixir of life' to the masses. Kombucha is a cultured, fermented tea (non-alcoholic) that is a sweet, tart, refreshing, and a powerhouse of health. Brewed over a period of 3 weeks with all natural and organic ingredients, it is filled with probiotics (good gut bacteria), amino acids, polyphenols + enzymes. All the good stuff needed for efficient digestion and cleaning out the toxins! It can be consumed as a refreshing beverage on its own, with meals, as a daily health tonic or even as a mixer with hard clear spirits.
