As a marketing specialist, you will play a pivotal role in shaping and executing marketing strategies, setting up campaigns, managing the sales funnel, sourcing leads through various channels, and collaborating closely with the founder on sales and marketing activities.
1. Marketing campaign management: Developing, executing, and optimizing multichannel marketing campaigns to drive brand awareness, engagement, and lead generation.
2. Sales funnel management: Monitoring and analyzing key performance metrics to identify areas for improvement and optimize conversion rates.
3. Lead generation: Identifying and pursuing new business opportunities through lead generation activities across diverse channels including online platforms, industry events, and networking.
4. Email campaigns: Utilizing email marketing platforms to draft, schedule, and deploy engaging email campaigns targeted at different segments of our audience.
5. Collaboration with the founder: Providing insights and recommendations to support strategic decision-making in sales and marketing activities.
6. Content creation: Creating compelling visual content using tools like Canva or similar platforms for social media posts, infographics, and other marketing materials.
7. LinkedIn profile management:
a. Managing and optimizing the company's LinkedIn profile to enhance visibility, engagement, and thought leadership within the industry.
b. Regularly posting updates, articles, and relevant content to attract followers and drive meaningful interactions.
Skill(s) required
Digital AdvertisingEmail MarketingLead GenerationProspectingSales