Selected intern's day-to-day responsibilities include:

1. Assist with the creation, optimization, and reporting of paid campaigns
2. Regularly optimize campaign performance
3. Create and manage campaigns across various marketing channels (search, YouTube, Facebook/Instagram, display)
4. Conduct keyword research & A/B testing and analyze creative/content performance
5. Monitor performance KPIs, such as CTRs, CVRs, CPIs & CPLs and proactively call out the campaign and ad performance issues
6. Create and present daily, weekly, monthly reports for campaign performance
7. Track and update traffic patterns through various marketing channels using Google Analytics
8. Stay up to date with the latest trends in digital and best practices
9. Give new and creative ideas in terms of marketing channels, creative content, and ways to increase performance
10. Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)

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