1. Consumer Insights: Identifying core target audience, current attitudes and behaviours, need gap identification through primary and secondary research, studying category trends and past research reports
2. Communication: Communication routes identification, concept development and testing, developing communication, key visual development, adaptation to POSM and other brand assets
3. Packaging Design: Category and competition landscaping, consumer understanding, design development and fine tuning with agency partners
4. New Product Development: Evaluating various opportunity spaces through primary and secondary research, category trends, market visits, trade interactions and identifying size of prize, right to win and building business case
5. International Markets: Create opportunity for evaluation for expanding the business in international geographies
Requirements:
1. Technical skills: Good analytical skills, proficient in Excel, Power Point, dashboards, etc.
2. Functional skills: Good understanding of marketing fundamentals and consumer understanding
3. Behavioural Skills: Strong communication skills, interpersonal skills, cross functional collaboration, stakeholder coordination
1. are available for full time (in-office) internship
2. can start the internship between 20th Apr'23 and 25th May'23
3. are available for duration of 3 months
4. have relevant skills and interests
Perks
Certificate Informal dress code 5 days a week Free snacks & beverages
Additional information
Note:
1. Tier 1/2 institutes or MBA institutes
2. Specialization in marketing or general management
3. Good academic record preferred
4. Willing to relocate to Mumbai
5. Willing to work in the field (visiting retail and trade partners, consumers, etc.)
Cipla Health Limited is an independent subsidiary of Cipla that takes care of the consumer healthcare business. We offer a portfolio of diverse brands, distilled out of innovation and the desire to help consumers attain a state of well-being. Nicotex, Cofsils, Cipladine, Prolyte ORS, Endura Mass, Mamaxpert, and Maxirich are some of our state-of-the-art products that are aimed at not only the betterment of health but also lifestyle enhancement. With innovation at the fore, Cipla Health started the journey of independent consumer healthcare brand in 2015 and launched brands and products based on thorough market research, driving the company's growth through their individual USPs, and a focus on the end goal which was to build a healthy and strong future for the Indian consumers.
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