IndiaMART is India's largest online marketplace connecting buyers with suppliers. The online channel focuses on providing a platform to SMEs, large enterprises as well as individuals. Founded in 1996, the company's mission is "to make doing business easy". The company has over 5 crore buyers, over 40 lac suppliers and over 5 crore products listed on the platform.
1. Increase the SEO and relevancy of category pages.
2. Increase the number of products and sellers listed on category pages.
3. Provide relevant questions about products to gauge the requirements of Buyers and specifications of products sold by suppliers
4. Get expertise knowledge about the category via primary and secondary research
5. Perform an audit of category pages
6. Data gathering from different Google tools like GA, keyword planner, search console, etc.
7. Data analysis of the KPIs of category pages