1. Help IDC create a database and profile of target customer segments that will be used for targeted sales campaigns and to build the business (This will be to create such databases for more than one customer segment, which will need to be built by combing through a lot of internal and external data)
2. Sift through the existing repository of projects and build a database that classifies them under different technology categories, industries, and themes (as per IDC nomenclature)
3. Analyze, understand the projects, identify patterns and create a narrative of technology spend by industry
4. Build correlations with other IDC data sources to build tech spend narratives
Qualities & skills:
1. We need an intern who can work fairly independently but with guidance from IDC research analysts and the MD, given the criticality of this exercise
2. Ability to comb through multiple sources of data, and proactive attitude to identify different ways to build customer profiles, etc is required
3. Strong interest in research
4. Strong logical thinking
5. Enthusiastic, independent, responsible, and accountable
6. Self-learner/Able to quickly pick up lessons
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,100 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For 50 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC's Insights businesses provide industry-focused advice for IT buyers in the financial, government, health, retail, manufacturing, and energy verticals. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting our website.