1. Conducting thorough research on industry-related topics, target audience preferences, and competitors.
2. Planning content strategies and editorial calendars to align with brand objectives.
3. Writing clear, engaging, and original content for blogs, articles, social media posts, website pages, and marketing materials.
4. Ensuring the content is tailored to the audience and platform.
5. Incorporating relevant keywords and phrases into content to improve search engine rankings.
6. Understanding and applying SEO best practices, including on-page SEO techniques.
7. Reviewing and revising content for accuracy, grammar, punctuation, and style.
8. Ensuring content is free of errors and meets the brand's voice and tone.
9. Creating content that resonates with the target audience, encourages interaction, and drives engagement.
10. Monitoring feedback and adjusting strategies accordingly.
11. Contributing to the development and execution of content strategies that align with marketing goals and brand messaging.
12. Collaborating with team members, such as designers, marketers, and subject matter experts, to create cohesive and compelling content.
13. Tracking content performance using analytics tools.
14. Assessing metrics such as page views, engagement rates, and conversion rates to measure effectiveness and adjust strategies as needed.
Axis is a collective of young and passionate individuals with a shared vision: to make the world a better place through innovative design. As a creative agency, we are dedicated to creating opportunities for inherently creative and passionate people by providing them with the canvas to express themselves. Our accomplishments include designing the official logo for Bengaluru and partnering with prestigious events like the Bengaluru Tech Summit, Asia's Largest Tech Summit, the Bengaluru Tennis Open, Asia's Largest ATP Challenger, and GAFX, Asia's Largest Gaming and Animation Event. Our founder also proudly serves on the Karnataka start-up committee. Axis is also an integral part of the TurboStart startup ecosystem. TurboStart's presence spans India, MEA, the US, and Singapore, creating a dream ecosystem for any startup. Our expansive network connects startups with a galaxy of mentors, advisors, and partners, igniting boundless growth possibilities.