1. Conduct comprehensive market research to identify emerging trends, customer needs, and competitive landscapes. Translate findings into actionable insights to drive product innovation.
2. Collaborate with stakeholders and assist in the development of products on the desired roadmap and timelines.
3. Develop product positioning, messaging, USPs & RTBs that effectively communicate the value proposition of the product to target audiences.
4. Execute go-to-market strategies for new product launches. Coordinate with cross-functional teams to ensure successful product launches, including planning, execution, and post-launch analysis.
5. Conceptualize marketing collaterals to support sales and marketing efforts. Ensure that marketing materials effectively communicate product RTBs, benefits, and features.
6. Prepare product training material for internal stakeholders & external sales teams. Conduct training sessions as per the training schedule.
7. Monitor and analyze the performance of product marketing initiatives, including campaign effectiveness, lead generation, and sales conversion rates. Use data-driven insights to optimize marketing strategies and improve product performance.
8. Gather feedback from customers and sales teams to understand product strengths, weaknesses, and areas for improvement. Advocate for customer needs and preferences in product development discussions.
At Ethics Group, we believe that success is not only measured by profit but also by our commitment to our customers, employees, and the environment. Upholding ethical business practices and promoting sustainability are fundamental to our mission.
As a leading provider of end-to-end supply chain management solutions, we specialize in helping businesses of all sizes optimize operations and enhance profitability. Recognizing the complexities and challenges of supply chain management, we offer a comprehensive suite of services aimed at streamlining processes and setting new standards for efficiency. Ethics Group integrates a complete IT ecosystem encompassing software solutions, fulfillment centers, and warehouses, all interconnected through a unified database system. This integration ensures streamlined operations, and real-time monitoring, and enhances transparency, efficiency in order processing, and stringent quality control measures.