Product Marketing Part Time Internship

Responsibilities of MBA Students in Product Marketing Role:
Market Research and Analysis: Conduct comprehensive market research to identify customer needs, market trends, and competitive landscape. Analyze data to develop actionable insights for strategic planning.
Product Strategy Development: Assist in creating product positioning, value propositions, and go-to-market strategies. Collaborate with cross-functional teams to ensure alignment with business objectives.
Campaign Management: Plan, execute, and manage marketing campaigns across various channels, including digital, social media, and traditional platforms. Monitor campaign performance and optimize for better results.
Content Creation: Develop compelling marketing materials, including brochures, presentations, blog posts, and case studies, to effectively communicate product benefits and features to target audiences.
Customer Engagement: Engage with customers to gather feedback, understand their needs, and build strong relationships. Utilize customer insights to enhance product offerings and improve customer satisfaction.
Performance Tracking: Monitor and report on key performance indicators (KPIs) to measure the effectiveness of marketing initiatives. Provide recommendations for continuous improvement based on data analysis.
Collaborative Projects: Work closely with sales, product development, and customer support teams to ensure seamless execution of marketing strategies and initiatives.

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