1. Develop and implement a creative and engaging social media strategy across platforms (Instagram, Facebook, LinkedIn, etc.).
2. Plan and create visually appealing and high-quality content, including posts, reels, and stories, in line with our brand aesthetics.
3. Analyze social media metrics and optimize content to enhance reach, engagement, and follower growth.
4. Stay updated on trending content, hashtags, and viral trends to keep Caffena Coffee relevant in the digital space.
5. Engage with followers, respond to comments/messages, and foster an interactive online community.
6. Collaborate with our team to brainstorm new campaign ideas and marketing strategies.
7. Assist in running influencer collaborations and social media promotions.
8. Develop and execute influencer marketing campaigns to expand brand awareness and reach new audiences.
9. Identify and build relationships with potential influencers and brand ambassadors.
10. Monitor competitors and industry trends to suggest innovative marketing approaches.
The name 'Caffena' is a name that speaks coffee's language. A name associated with the second most traded commodity in the world- Coffee. The beauty lies in the fact that Caffena means coffee or cafe in any & every language because we believe that just like coffee, our brand doesn't need any language to reach out to the millions out there who are on the quest to find the best coffee.
We believe in the idea of striking the perfect balance between Artisanal coffee & Modern coffee trends with coffee that is simple, tasteful & exquisite. To develop the taste palette of the Indian consumer towards coffee by targeting tea-drinking regions by providing a quality alternative to tea. Hence the phrase that we believe in "Giving people the coffee which is rightfully theirs." involves returning our favor to the society as well as the environment in the form of great-tasting coffee & eco-friendly practices.
