Performance Marketing Internship

Selected intern's day-to-day responsibilities include:

1. Strategize the digital marketing campaigns across all the paid channels like Google AdWords, Facebook, Instagram, amazon ads, etc
2. Understanding of the key KPIs mainly CAC, LTV, Retention, ROAS, etc for different verticals of business, and ensuring the same understanding is passed on to his/her team
3. Ahead of the curve execution on ever-evolving advertisement product suite, based on channels as mentioned earlier
4. Experiment with the insights from the campaign performance data, identify trends, and make recommendations for optimization.
5. Collaborate with the analytics team to create relevant reports and presentations to share regular campaign performance updates with the key stakeholders
6. Design, conceptualize, and co-ordinate with the creative team to bring out campaigns based on solid consumer and business insights
7. Understanding user behaviour and performing root-cause analysis of changes in data trends to identify corrections or propose desirable enhancements in products & across different marketing channels
8. Designing experiments to establish attribution of high reach and impact channels like programmatic, Youtube, etc and evaluating them through relevant KPIs
9. Conducting multivariate testing across marketing channels to assess the impact of advertising spending on the key business metrics

3