Performance Marketing Internship

The Performance Marketing Specialist/Manager is responsible for planning, executing, and optimizing online marketing campaigns to drive customer acquisition, retention, and revenue growth. This role focuses on performance-based channels, such as paid search, social media advertising, display advertising, and affiliate marketing, with a strong emphasis on data-driven decision-making and ROI (Return on Investment) optimization.

Selected intern's day-to-day responsibilities include:

1. Campaign strategy and planning: Develop and implement performance marketing strategies that align with business objectives and target key performance indicators (KPIs).
2. Paid media management: Oversee and optimize paid media campaigns across channels such as Google Ads, Facebook Ads, Instagram, LinkedIn, and other platforms.
3. Data analysis and reporting: Monitor, analyze, and report on campaign performance, providing actionable insights to improve ROI and achieve business goals.
4. A/B testing and optimization: Conduct A/B tests on creative, targeting, landing pages, and other elements to continuously improve campaign performance.
5. Budget management: Allocate and manage the marketing budget, ensuring efficient spending and maximum return on investment.
6. SEO and SEM: Collaborate with the SEO and SEM teams to optimize paid search campaigns and improve organic search visibility.
7. Affiliate marketing: Manage and optimize affiliate marketing programs, building relationships with partners to drive performance.
8. Conversion rate optimization (CRO): Work closely with the CRO team to optimize the customer journey, from ad click to conversion, improving overall campaign effectiveness.

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