Product Marketing Internship

Selected intern's day-to-day responsibilities include:

1. Conduct market research continuously both on customers and competition to fine-tune our product positioning
2. Identify and build on use cases that reflect different user, benefit scenarios for the offering
3. Develop narratives that bind persona, pain points, and value realization
4. Work on being the custodian of the messaging, value proposition, and value articulation
5. Own the content strategy across the buyer journey to create content reserve across awareness, consideration, purchase, and advocacy
6. Evaluate content engagement constantly leading to funnel conversions/progressions to understand the impact of the content/narrative/value proposition
7. Build on customer testimonials and case study reserves across segments, industries, and personas
8. Enable sales enablement playbooks, lectures, and training working closely with sales teams
9. Support demand generation and brand marketing teams to improve the marketing funnel
10. Build & manage cross-functional relationships among peers and stakeholders

Skills & Requirements:

1. Graduation/Graduation from a tier 1 college (IIT/BITS/NIT/IIIMs)

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