1. Voice-of-the-customers: Understand & behave like our customers - Be the voice of the customers, Live their persona inside the organization to all functions - including C-Suite executives
2. Product marketing strategy: for existing products - define the TAM/SAM for the payouts & all payments product lines, define and iterate positioning, messaging, and own commercial pricing to build a revenue model
3. New Product/Feature Introductions & Go-to-Market Evangelism: Devise and execute a go-to-market strategy to achieve product adoption targets with cross-collaboration with sales, growth, brand & ops teams. Enable visually stimulating & compelling solution stories for customer personas, solving differentiated business needs. drive teams with sales plays and GTM goals
4. Influence Product Roadmap Strategy: Be the voice of the customer, Influence product leaders, continuously refresh the competitive landscape, and influence decision-making
5. Sales Enablement: Enable sales and business teams with persona based material, product demos & explainers, and new industry segment fitment as well as design & execute sales kits & collaterals that inspire selling/Adoption
Skill(s) required
Digital MarketingEmail MarketingSocial Media Marketing
Razorpay was founded by Shashank Kumar and Harshil Mathur in 2014. Razorpay is building a new-age digital banking hub (Neobank) for businesses in India with the mission to enable frictionless banking and payment experiences for businesses of all shapes and sizes. What started as a B2B payments company is processing billions of dollars of payments for lakhs of businesses across India. We are a full-stack financial services organization committed to helping Indian businesses with comprehensive and innovative payment and business banking solutions built over robust technology.
We address the entire length and breadth of the payment and banking journey for any business. Over the past year, we've disbursed loans worth millions of dollars in loans to thousands of businesses. In parallel, Razorpay is reimagining how businesses manage money by simplifying business banking (via Razorpay X) and enabling capital availability for businesses (via Razorpay Capital).