Programmatic Manager Internship

Selected intern's day-to-day responsibilities include:

1. Campaign strategy & execution: Develop and execute programmatic advertising strategies across display, video, mobile, and other digital channels. Ensure campaigns align with client objectives and target audience segments.
2. Optimization & troubleshooting: Continuously monitor campaign performance, identify underperforming areas, and implement optimizations such as creative updates, bidding adjustments, and audience refinements to drive KPIs (e.g., CPC, CPA, ROAS, CTR).
3. Data analysis & reporting: Analyze and interpret campaign data to assess effectiveness and deliver actionable insights. Provide regular reporting on campaign performance, budget pacing, and overall strategy impact. Present findings and recommendations to internal teams or clients.
4. Audience targeting & segmentation: Utilize first-party and third-party data to build audience segments and refine targeting strategies to maximize reach and engagement. Apply advanced data analysis techniques to improve campaign precision.
5. Budget management: Oversee campaign budgets and pacing, ensuring optimal spend allocation across channels. Ensure that all campaigns are delivered within budget and meet performance benchmarks.
6. Stay ahead of industry trends: Keep up to date with the latest trends and technologies in programmatic advertising, including new tools, platforms, and techniques. Experiment with new programmatic buying strategies to drive innovation and better results.

Note:

1. Working days: Monday to Saturday.
2. Timings: 10 AM to 7 PM.
3. Having a laptop is mandatory.

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