1. Effectively onboarding clients along with the project manager
2. Building and maintaining relationships with clients through regular face-to-face contact and meetings
3. Acting as the first point of contact for clients for negotiations and interactions at a micro level, including daily communications, content discussions, or evolving work dynamics
4. Working effectively in line with KRAs of projects
5. Collaboratively working on content, generating out-of-the-box ideas, and developing strategies
6. Thoroughly referring to the strategy document, gathering accurate data, and making informed decisions
7. Intelligibly testing content through demographic templates, buyer personas, etc
8. Studying and becoming well-informed about the client's industry
9. Coherently studying market gap analysis of the client account and preparing descriptions on how to position the client differently for optimal output
10. Ensuring holistic information is appropriately packaged for the client
11. Collaborating with the design team to effectively communicate design sensibilities and envision how content will be presented or distributed in different formats
12. Ensuring accurate interpretation and dissemination of all briefing communications from the client via client engagement head/strategy head to the design head/team
13. Interfacing with the tech team to accurately convey information about the nature of content for precise implementation
14. Monitoring and enhancing communication between the client, designers, and tech team to minimize misunderstandings and delays
Black Cab is a digital & creative agency of marketers, strategists, and visualizers. Our agency works primarily across 3 segments- consumer goods, music & entertainment, and sports & gaming. In a broad sense, we provide digital marketing, web development, advertising, and its ancillary services. We have worked on branding, packaging, and brand strategy/positioning projects as well. Black Cab, as a multidisciplinary think-tank, also houses video and photo content production set-up, animators, editors & sound engineers.