Search Engine Optimization (SEO) Internship

Selected intern's day-to-day responsibilities include:

1. Executing tests, collecting and analyzing data & results, and identifying trends & insights in order to achieve maximum ROI in paid search campaigns
2. Tracking, reporting, and analyzing website analytics and PPC initiatives & campaigns
3. Managing campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies
4. Optimizing copy and landing pages for search engine marketing
5. Performing ongoing keyword discovery, expansion, and optimization
6. Researching and implementing search engine optimization recommendations
7. Researching and analyzing competitor advertising links
8. Developing and implementing link building strategy
9. Working with the development team to ensure SEO best practices are properly implemented on newly developed code
10. Working with editorial and marketing teams to drive SEO in content creation and content programming
11. Recommending changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords

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