1. Work with central social media teams to drive maximum leverage of network strength and to refine social media strategy and best practices for movies and original content launched in the subscription video on demand category for ZEE5 India
2. Work on communication development - working closely with agency partners to create compelling consumer communication backed by strong insights to build organic buzz
3. Measure, analyze & report ROI of social media efforts project-wise, including traffic, audience growth, engagement, and reach
4. Prepare weekly updates and reports to track the growth and success rates of campaigns/collections
5. Assist with copywriting, proofing, and updating as needed for notifications, social media updates, etc.
6. Manage agency partners to collaboratively achieve the KPIs set at the start of the year
7. Stay up to date and informed on social media trends and adapt accordingly
From giving India its first private satellite TV channel in 1992 to reaching 1.3 billion viewers around the world through linear and digital platforms. ZEE, today, is the global entertainment go-to, with an integrated team creating and serving extraordinary content.
Together with our audiences, our people, our artists, our partners, and other stakeholders, we give shape to ideas across different platforms, ideas that dare to be bigger, bolder, and better each time, that capture the journey of the human soul, that seek to turn the base metal of life into gold & that makes entertainment extraordinary.
