Social Media Marketing Internship in Multiple locations at UpGrad (UpGrad Education Private Limited)
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Start Date
Starts immediatelyImmediately
2 Months
25000 /month
Apply By
26 Oct' 21
About UpGrad (UpGrad Education Private Limited)
upGrad is India's largest online higher education organization. Founded in early 2015, upGrad has on-boarded over 60K learners and impacted more than two million individuals globally, within a short span of 6 years. At upGrad, we have a range of degree programs - graduation, post-graduation & working professional programs, and study-abroad programs which are designed at giving a successful career outcome for our learners.
Activity on Internshala
Hiring since October 2021
1 opportunity posted
2 candidates hired
About the internship
Selected intern's day-to-day responsibilities include:

1. Manage end-to-end development and go-to-market of key demand generating activity and brand building campaigns including ATL, BTL, digital, experiential, etc. to support new build activity
2. Design and manage the end-to-end customer journey for the programme and manage the VM experience from pre-build to customer activation
3. Work on commercial planning whilst working hand-in-hand with network planning
4. Work as part of the campaign team to deliver both ATL and BTL campaigns across
5. traditional media with a specific focus on BTL activity including DM and press inserts
6. Develop and lead the joined-up plan between the commercial and networks function to achieve the goals set out (key KPIs include new build homes passed and new build customer sales)
7. Support the brand communications manager and proposition manager to deliver best-in-class end-to-end campaigns across all channels
8. Work in a flexible environment with multiple reporting lines
9. Understand marketing and commercial sectors' goals & constraints and translate
10. these into relevant action sheets & marketing briefs
11. Monitor market activities (rivals)
12. Plan and execute POS materials
13. Remain accountable for preparing and arranging project launch plans
14. Provide reports, specifications, and creative briefs
Learn skills relevant for this internship on Internshala Trainings
Who can apply

Only those candidates can apply who:

1. are available for full time (in-office) internship

2. can start the internship between 11th Oct'21 and 15th Nov'21

3. are available for duration of 2 months

4. have relevant skills and interests

Number of openings

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