Social Media Marketing Internship

Selected intern's day-to-day responsibilities include:
**Role: Social Media Marketing Specialist (Paparazzi Page Focus)**
**Key Responsibilities:**

1. **Content Creation & Management:**
- Conceptualize, film, and post high-energy, engaging paparazzi-style video content (e.g., celebrity sightings, behind-the-scenes moments, viral-worthy clips) that aligns with the page's brand and audience interests.
- Schedule and publish content strategically to maximize reach, engagement, and follower growth across platforms (Instagram, TikTok, YouTube, etc.).

2. **Video Production & Editing:**
- Edit raw footage into polished, attention-grabbing videos using tools like Adobe Premiere, CapCut, or Final Cut Pro. Enhance clips with dynamic transitions, text overlays, trending sounds, and effects to boost shareability.
- Trim, crop, and optimize videos for platform-specific formats (e.g., Reels, Shorts, Stories).

3. **Paparazzi Page Curation:**
- Monitor breaking celebrity news, events, and trends to source real-time, exclusive content.
- Balance sensationalism with tact to maintain credibility and avoid legal/privacy issues.

4. **Creative Caption Crafting:**
- Write witty, click-worthy captions that spark curiosity, humor, or drama (e.g., *"Spotted: [Celebrity Name]'s secret beach day swipe for the drip! "*).
- Incorporate trending hashtags, emojis, and calls-to-action (CTAs) to drive engagement.

5. **Analytics & Optimization:**
- Track performance metrics (views, likes, shares, comments) to refine content strategy.
- A/B test posting times, thumbnails, and caption styles to identify viral triggers.

6. **Community Engagement:**
- Respond to comments/DMs to foster a loyal fanbase and encourage user-generated content (e.g., *"Tag someone who needs this tea! "*).
- Collaborate with influencers, photographers, or tipsters to source exclusive content.

7. **Compliance & Ethics:**
- Ensure all content adheres to platform guidelines, copyright laws, and privacy regulations.
- Avoid posting defamatory or invasive material to protect the page's reputation.

8. **Brand Alignment:**
- Maintain a consistent tone (edgy, playful, or gossip-forward) that resonates with the target audience.
- Stay updated on pop culture, celebrity drama, and meme trends to keep content fresh and relatable.

9. **Innovation & Experimentation:**
- Brainstorm viral video concepts (e.g., *"Before & After: Celeb Makeup-Free Moments"*).
- Test new formats like polls, quizzes, or "guess the celebrity" challenges to boost interaction.

**Skills Needed:**
- Proficiency in video editing tools and social media platforms.
- Sharp pop culture knowledge and a "nose" for trending stories.
- Creativity in storytelling and caption writing.
- Ability to work fast-paced and adapt to algorithm changes.

**Goal:** Turn the page into a go-to hub for viral celebrity content while balancing ethics, creativity, and audience growth.

10