1. Content strategy & creation: Develop and implement an Instagram content strategy that aligns with our educational goals and audience interests. Create visually appealing posts, stories, reels, and other content related to finance topics, course updates, and industry insights.
2. Account management: Manage daily Instagram activities, including posting, scheduling, and engaging with followers. Monitor and respond to comments, messages, and mentions to build a strong community and foster engagement.
3. Analytics & reporting: Track and analyze key performance metrics such as likes, comments, shares, reach, and follower growth. Prepare regular reports on account performance and provide recommendations for optimizing content and engagement strategies.
4. SEO & other optimization: Implement best practices for Instagram SEO, including optimizing captions, hashtags, and profile information to enhance discoverability. Stay updated with Instagram's algorithm changes and trends to ensure content remains effective and engaging.
5. Instagram Ads management: Assist in the creation and management of Instagram ad campaigns to promote content and increase engagement. Analyze ad campaign performance and make recommendations for improvements based on data insights.
6. Collaboration & coordination: Work closely with the marketing and content teams to align Instagram content with broader marketing campaigns and initiatives.
7. Learning & development: Stay informed about the latest trends in social media and digital marketing.
Skill(s) required
Creative WritingEnglish Proficiency (Spoken)English Proficiency (Written)Instagram MarketingSocial Media Marketing
We are one of the leading prep providers for finance-related courses such as CFA, FRM & financial modeling. We design cutting-edge content and pay personalized attention to our candidates. Our goal is to empower and educate candidates in the field of finance. The journey so far has been thrilling.