1. Content strategy & creation: Develop and implement a content strategy that aligns with our educational goals and target audience. Create engaging longform videos and/or shorts tailored to the finance industry, including but not limited to, course previews, educational tips, and industry insights. Collaborate with our social team to produce high-quality videos that enhance our brand's presence.
2. Channel management: Manage and optimize our YouTube channel, including video uploads, playlist creation, and channel branding.
3. Analytics & reporting: Track and analyze key performance metrics such as views, watch time, engagement rates, and subscriber growth. Prepare regular reports on channel performance and provide insights for improving content and strategy.
4. SEO & other optimization: Implement SEO best practices to optimize video titles, descriptions, tags, and thumbnails for better visibility and searchability. Stay updated with YouTube's algorithm changes.
5. YouTube Ads management: Assist in the creation and management of YouTube ad campaigns to promote content and drive engagement.
6. Collaboration & coordination: Work closely with the marketing and content teams to align video content with overall marketing campaigns and goals. Coordinate with graphic designers and video editors to enhance video quality and presentation.
We are one of the leading prep providers for finance-related courses such as CFA, FRM & financial modeling. We design cutting-edge content and pay personalized attention to our candidates. Our goal is to empower and educate candidates in the field of finance. The journey so far has been thrilling.
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