1. In Stock Excellence: The KAE is accountable for efficient online availability of the portfolio on their respective brands; this requires her/him to work on demand forecasting, customer ordering, fulfillment, and going live with the sourcing team.
2. Execution Rigor: The KAE is responsible for the configuration of the offer and its compliance, media assets, and content upload across the assortment.
3. Budgeting: She/he must have the ability to work with data comfortably to forecast and budget for optimized brand investments on the respective platforms.
4. Financial Hygiene: The KAE is responsible for maintaining collection efficiency, customer claims, and other financial metrics for the account.
5. Negotiations and Operations: The KAE must have the ability to negotiate both strategically and tactically in an agile, fast-paced channel.
6. Working with collaborative teams: The role requires working closely with shopper marketing, customer service, demand planning, business finance, and capability teams to achieve joint ambitions for sustainable customer top-line.
7. Growth Mindset: As the owner of toplines for her/his patch, the KAE must always use data and customer engagement to actively hunt for growth opportunities on the platform and take action accordingly.
8. Customer Relationship: As the face of the organization, the KAE must demonstrate exceptional interpersonal skills to build long-lasting strategic relationships with the customer.
Founded in 2012, Purplle.com is one of India's largest e-beauty destinations, with more than 7 million monthly active users. The beauty e-tailer has over 1000 brands and nearly 50,000 products available on its website and app.
Purplle has successfully scaled its digital-first beauty brands like Purplle, Good Vibes, and NY Bae, amongst others. Good Vibes from this cohort has already become an INR 150 crore brand and is one of the top 3 in the Naturals Skincare space on the app. Purplle has built a differentiated, highly personalized digital shopping experience for consumers through its app by creating detailed user personas, enabling customers to test make-up, and recommending products based on personality, search keywords, and purchase behavior. With over 800 employees and growing at more than 90% percent year-on-year, Purplle is well-positioned to be a leader in the burgeoning Indian e-beauty space.
