1. Asset creation: Work with teams to deliver marketing & corporate motion-based creative and shoot-based assets such as -
Video production: Scripting, storyboard creation, pre-production meetings, shoot execution, color grading, final cuts, adaptations, etc for ads, social media content and in-house events
Motion Graphics/Animations: Create graphical videos for social media, performance marketing ads, in-app animations, etc
2. Video Language: Determine a clear video language that showcases brand personality & tonality (as set by leadership) in the most thumb-stopping and understandable manner
3. Video Consistency: Showcase consistency while creating any video creative asset for the brand at all times (including topical campaigns)
4. Functionality: To make sure every video creative asset
meets its functional (readability, brand visibility, visual appeal, etc) and performance objectives (Engagement, Reach, Conversion, etc)
5. Quality Check: Maintain a close check on everyday video creative assets on all platforms for quality assurance
6. Marketing objectives: Conceptualize & execute video requirements across the company, from initial pitch to post, steering the thinking for the brand through all digital communication channels
CashKaro is India's largest cashback and coupon site with over a million registered users, backed by honourable Mr Ratan Tata and India's leading VC firm, Kalaari Capital. CashKaro is a one-stop destination for savings on all online shopping, enabling members to compare prices, earn extra cashback, and get free coupons across 1500 and more e-commerce sites like Flipkart, Amazon, Paytm, Myntra, etc. Founded by Swati and Rohan Bhargava in April 2013, we continue to expand our business rapidly. We are always on the lookout for unique, pioneering individuals who have the passion and commitment to help us achieve our vision.
EarnKaro is a product of CashKaro - India's largest cashback and coupon website. We aim to share exciting deals with our users to convert them into links and earn a huge profit from them. Along with Mr Ratan Tata and Kalaari Capital as our guardian angels, we have helped over 300,000 users gain a profit of more than 5 crores.
