Selected intern's day-to-day responsibilities include:

1. Performing search engine optimization
2. Optimizing copy and landing pages for search engine optimization
3. Performing ongoing keyword research including discovery and expansion of keyword opportunities
4. Researching and implementing content recommendations for organic SEO success
5. Executing tests, collecting and analyzing data and results, identifying trends and insights in order to achieve maximum ROI in paid search campaigns
6. Tracking, reporting, and analyzing website analytics and PPC initiatives and campaigns
7. Researching and analyzing competitor advertising links
8. Developing and implementing link building strategy
9. Working with the development team to ensure SEO best practices are properly implemented on newly developed code
10. Working with editorial and marketing teams to drive SEO in content creation and content programming
11. Recommending changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

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