1. Plan and execute all digital marketing including SEO/SEM, marketing database, email, social media, and display advertising campaigns
2. Design, build, and maintain our social media presence
3. Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
4. Identify trends and insights and optimize spend and performance based on the insights
5. Assist with brainstorming new and creative growth strategies
6. Plan, execute, and measure experiments and conversion tests
7. Collaborate with internal teams to create landing pages and optimize the user experience
8. Work to utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
9. Identify instrument conversion points and optimize user funnels
10. Assist with collaborating with agencies and other vendor partners
11. Work to evaluate emerging technologies & provide thought leadership and perspective for adoption where appropriate
Blackcoffer is an enterprise software and analytics consulting firm based in India and the European Union (Malta). It is a data-driven, technology, and decision science firm focused exclusively on big data and analytics, data-driven dashboards, applications development, information management, and consulting of any kind, from any source, on a massive scale.
We are a young and global consulting shop helping enterprises and entrepreneurs solve big data and analytics, data-driven dashboards, applications development, and information management problems to minimize risk, explore opportunities for future growth, and increase profits more effectively. We provide intelligence, accelerate innovation, and implement technology with extraordinary breadth and depth of global insights into big data, data-driven dashboards, application development, and information management for organizations by combining unique and specialist services and high-level human expertise.
