Digital Marketing Work From Home Internship

Selected intern's day-to-day responsibilities include:

1. Design, execute, and oversee Google Ads campaigns across various networks including search, display, and video.
2. Conduct thorough keyword research to identify and select the most relevant and high-performing keywords for campaign targeting.
3. Track and evaluate campaign performance metrics, offering actionable insights to enhance return on investment (ROI).
4. Perform A/B testing on ad creatives, landing pages, and bidding strategies to increase campaign success.
5. Work closely with content and design teams to develop engaging ad copy and visual materials.
6. Set up and manage tracking pixels and conversion tags to ensure accurate measurement of campaign outcomes.
7. Keep up-to-date with the latest trends and best practices in Google Ads and digital marketing.
8. Generate regular performance reports and offer recommendations for ongoing campaign improvement.
9. Efficiently manage the allocated budget to maximize returns while minimizing costs.

Required skills and experience:

1. Proven track record as a Performance Marketing Specialist or in a similar role, with substantial experience in Google Ads.
2. Comprehensive knowledge of the Google Ads platform, including search, display, and video advertising.
3. Proficiency in using Google Analytics, Google Tag Manager, and other related tools.
4. Strong skills in A/B testing and optimizing ad campaigns for better performance.
5. Deep understanding of PPC strategies, bidding models, and keyword optimization.

Qualifications:

1. At least 1 year of experience in performance marketing with a strong focus on Google Ads.
2. Experience managing a minimum budget of 100,000 per month with a proven positive ROI.

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