Digital Marketing (Lead Generations) Work From Home Internship

Selected intern's day-to-day responsibilities include:

1. Conduct primary and secondary research to identify the Ideal Customer Profile (ICP) and persona segments, helping to define go-to-market (GTM) strategies for execution.
2. Conduct extensive research on customer needs and competitor offerings to assess the product's position within the broader market landscape.
3. Messaging & Positioning: Become an expert on the ICP, product, industry, and category trends. Collaborate closely with product and sales teams to synthesize research into core messaging across customer-facing assets.
4. Work closely with the product development team during the design phase, in solution discussions, and during customer presentations on IT services.
5. GTM Programs: Define GTM programs with a strong focus on increasing mindshare and brand awareness (e.g., driving website traffic, generating demos, and building a pipeline).
6. Create marketing content, sales enablement materials, and customer-facing assets, with a proven track record of successful marketing programs.
7. Sales enablement: Partner with product and sales teams to create compelling sales pitch decks and materials tailored to various ICPs and GTM strategies.
8. Customer marketing: Work with the sales team to develop and execute a cohesive customer marketing strategy, including case studies and outreach campaigns (e.g., email and LinkedIn campaigns).
9. Schedule meetings with potential clients to understand their requirements and qualify opportunities for the sales team.

2