1. Conduct behavioral research
2. Research consumer behaviors, attitudes, and motivations
3. Analyze purchasing patterns and decision-making processes
4. Identify psychographic factors influencing consumer preferences
5. Plan and design surveys to understand customers' behavior from Avaesa's perspective
6. Work on finding distribution channels for surveys and identifying incentives for survey respondents
7. Monitor and analyze social media platforms to gather insights on consumer sentiment and preferences
8. Track brand mentions, engagement metrics, and trends in online conversations
9. Identify opportunities for brand positioning and social media marketing strategies
10. Plan and execute A/B testing with the social media team to identify post schedule, niche, and content specifications (e.g., video duration, audio type, aesthetics)
11. Monitor ads, determine an optimal bidding strategy, analyze ads data, and formulate plans with the marketing team
12. Conduct competitor research
13. Monitor and analyze competitors' products, pricing, marketing strategies, and market share
14. Identify competitive advantages and weaknesses
15. Assess market positioning and make recommendations for differentiation
16. Work on finding competitors at the regional, national, and international levels
17. Perform a competitive analysis to estimate how Avaesa compares to its competitors
18. Formulate strategies, dos, and don'ts based on the findings of competitor research
19. Identify relevant keywords and search terms used by target audiences
20. Identify relevant backlinks and topics periodically
21. Analyze keyword popularity, competition, and search volume
Skill(s) required
Data AnalysisEnglish Proficiency (Spoken)English Proficiency (Written)Google AnalyticsGoogle Suite (G Suite)Market AnalysisMS-ExcelMS-OfficeMS-PowerPointMS-WordResearch and AnalyticsSearch Engine Marketing (SEM)Search Engine Optimization (SEO)
Avaesa is a community focused on catering to all your metaphysical needs. Our products range from raw crystals and crystal goods to metaphysical products aiding spiritual, emotional, and physical well-being. We also focus on self-actualized living through conducting workshops, experiential learning, and classroom sessions on mind-body-soul enrichment, meditation, and a score of other healing modalities.
Exceptional quality products are of paramount importance to us, which is why we handpick our merchandise and services from trusted sources across the globe. We strive to deepen our connection with society and reciprocate through various community development activities. We also encourage our employees and clients to be part of this social consciousness. While our paths and definitions may vary, the power of a communal space, curious minds, and the right tools take us closer to self-realization, which is what Avaesa seeks to provide.
