1. Develop engaging and persuasive marketing content for various platforms including websites, mobile apps, social media channels, email campaigns, contests and more
2. Collaborate with the team to create content strategies that align with our brand voice, target audience, and business objectives
3. Craft clear and concise product descriptions, user guides, tutorials, and FAQs to educate consumers and enhance their understanding of our products
4. Stay up-to-date with industry trends, market insights, and competitor activities to ensure our content remains relevant and competitive
6. Work closely with designers, product managers, and other stakeholders to create multimedia content such as videos, infographics, and interactive demos
7. Conduct thorough research to gather information, data, and customer feedback to inform content creation and messaging
8. Monitor content performance metrics and analytics to evaluate the effectiveness of marketing campaigns and make data-driven recommendations for improvement
9. Ensure all content adheres to brand guidelines, quality standards, and legal requirements
Smollan is an international retail solutions company delivering growth for clients across five continents by covering every aspect of how a brand is managed at the point of sale.