1. Profile management and optimization: Review and update the Etsy shop profile, including the shop description, policies, and branding elements to ensure consistency and appeal. Monitor and promptly respond to customer inquiries, messages, and feedback to maintain a high level of customer service. Regularly update shop announcements, banner images, and featured items based on current promotions or seasonal trends.
2. Product uploading and listing optimization: Research relevant keywords and optimize product titles, descriptions, tags, and attributes to improve visibility in Etsy search results. Create and upload new product listings based on current trends, market research, and seasonal demand. Edit and update existing product listings to ensure they are accurate, current, and optimized for search engine visibility.
3. Market research and trend analysis: Conduct daily market research to identify trending products, styles, and keywords within the Etsy marketplace. Monitor competitor activity and analyze their strategies, pricing, and product offerings to identify opportunities for differentiation. Compile and report on weekly and monthly trends to support strategic planning and product development.
4. Social media marketing and promotion: Develop and execute a daily social media content plan to promote Etsy products on platforms like Instagram, Pinterest, and TikTok. Create engaging content such as posts, stories, and videos that highlight new products, promotions, or seasonal items. Engage with followers, influencers, and online communities to drive traffic to the Etsy shop and increase brand awareness.
Skill(s) required
Content MarketingMarket AnalysisMarketingSalesSearch Engine Marketing (SEM)Social Media Marketing