Performance Marketing Work From Home Part Time Internship

Selected intern's day-to-day responsibilities include:

A. Campaign strategy & execution:
1. Develop and execute data-driven performance marketing campaigns across platforms like Meta, Google Ads, and more.
2 Optimize ad placements, targeting, and bidding strategies to maximize ROAS (Return on Ad Spend).
3.. Continuously test and refine ad creatives, copy, and landing pages for improved conversion rates.
B. Budget management & optimization:
1. Allocate and manage performance marketing budgets efficiently to ensure cost-effective scaling.
2. Monitor daily spending, CPAs, and key performance metrics to adjust bids and budgets in real-time.
3. Implement A/B testing strategies to improve CPC, CTR, and overall campaign performance.
C. Data analysis & reporting:
1. Track, analyze, and report on campaign performance using Google Analytics, Meta Ads Manager, and other analytics tools.
2. Identify trends, insights, and opportunities to enhance campaign effectiveness and reduce ad fatigue.
3. Present weekly and monthly performance reports with actionable recommendations.
D. Audience targeting & segmentation:
1. Develop highly targeted audience segments using first-party data, lookalike audiences, and behavioral insights.
2. Leverage retargeting strategies to re-engage website visitors and abandoned cart users.
3. Optimize ad personalization based on demographics, interests, and user behavior.
E. Creative & copy collaboration:
1. Work closely with content and design teams to ensure ad creatives align with campaign objectives.
2. Provide data-backed recommendations on ad formats, messaging, and CTAs for better engagement.
3. Test multiple variations of ad creatives, headlines, and copy to determine the best-performing assets.

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