Social Media Marketing Work From Home Internship

Selected intern's day-to-day responsibilities include:

1. Campaign planning and strategy: Develop targeted ad campaigns on platforms like Google Ads, Facebook, Instagram, or LinkedIn, defining objectives and aligning with marketing goals.
2. Budget management: Allocate and monitor ad budgets, optimizing cost-per-click (CPC) or cost-per-acquisition (CPA) to maximize ROI.
3. Ad creation and optimization: Design and test ad creatives, A/B testing headlines or CTAs to improve click-through rates (CTR).
4. Audience targeting: Segment audiences using demographic, geographic, or behavioral data, refining targeting based on performance analytics.
5. Performance tracking and analytics: Analyze campaign metrics using tools like Google Analytics or Meta Ads Manager, generating reports to identify trends.
5. Keyword and trend research: Conduct keyword research using tools like Google Keyword Planner to identify high-intent search terms and integrate them into campaigns.
6. Ad compliance and quality: Ensure ads adhere to platform policies, adjusting content to avoid disapprovals.
7. Collaboration with creative teams: Work with designers and copywriters to align ad visuals and messaging with brand identity.
8. Bid management and adjustments: Adjust bidding strategies to stay competitive, responding to real-time auction dynamics or seasonal spikes.
9. Post-campaign analysis: Conduct post-mortem reviews of completed campaigns, documenting key learnings to inform future strategies.

5