Digital Marketing Internship

We are looking for a passionate and motivated Digital Marketing Intern to join our team. As a Digital Marketing Intern, you will assist in creating, managing, and optimizing our online marketing campaigns, focusing primarily on Google Ads and Meta Ads (Facebook & Instagram). You will also work closely with the team to analyze campaign performance and solve marketing challenges to drive successful outcomes.
Key Responsibilities:
Google Ads Management:
Assist in setting up and managing Google Ads campaigns, including search, display, and video ads.
Monitor and analyze campaign performance using Google Analytics and Google Ads tools.
Optimize campaigns to improve key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS).
Meta Ads Management:
Help in creating, launching, and managing ad campaigns on Facebook and Instagram.
Track and analyze ad performance using Meta Ads Manager.
Work on optimizing ads for better engagement, reach, and conversion.
Content Creation:
Collaborate with the content team to develop ad copy, creatives, and landing pages.
Assist in A/B testing different ad copies and creative elements.
Data Analysis & Reporting:
Collect and interpret data from campaigns to provide actionable insights.
Prepare regular reports on campaign performance and suggest improvements.
Problem Solving:
Identify issues within campaigns and propose solutions to improve performance.
Collaborate with the marketing team to troubleshoot and resolve any technical or strategic challenges.
Use creative problem-solving skills to find innovative ways to optimize campaigns and achieve marketing objectives.
Market Research:
Conduct research on competitors and industry trends to inform digital marketing strategies.
Stay updated on the latest trends in digital marketing, particularly in Google Ads and Meta Ads.
Requirements:
Education: Pursuing or recently completed a degree in Marketing, Business, Communication, or a related field.
Technical Skills:
Basic understanding of Google Ads and Meta Ads platforms.
Familiarity with analytics tools like Google Analytics.
Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).
Soft Skills:
Strong analytical skills with a keen eye for detail.
Excellent communication skills, both written and verbal.
Strong problem-solving skills and a proactive attitude.
Ability to work independently and as part of a team.

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