Digital Marketing Internship

Selected intern's day-to-day responsibilities include:

1. Participate in forming effective paid search strategies
2. Launch and optimize various PPC campaigns
3. Oversee accounts on search platforms (e.g. Google AdWords, Bing)
4. Be involved in keyword selection and audience targeting
5. Monitor budget and adjust bids to gain better ROI
6. Track KPIs to assess performance and pinpoint issues
7. Produce reports for management (e.g. dashboards)
8. Write attractive and concise copy for adverts
9. Experience in data analysis and reporting
10. Knowledge of SEO and digital marketing concepts
11. Suggest and develop new campaigns across multiple channels
12. Maintain partnerships with PPC ad platforms and vendors
13. Find ways to reduce risk of click fraud
14. Keep abreast of PPC and SEM trends

Requirements

1. Proven experience as a PPC Manager or Digital Marketing Specialist
2. Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
3. Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
4. Understanding of HTML and XML is a plus
5. Proficient in MS Office (particularly Excel)
6. Excellent communication skills
7. Analytical thinking
8. BSc/BA/BBA/MBA in Marketing, Digital Media or a related field; AdWords certification is a plus

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