The main purpose of your job is to help to assess our brand and create an image for it. You need to be able to define it in a way that resonates and appeals to our target customer. You will ensure that your mission and goals are present throughout all parts of our brand.
1. Conceptualize high-quality visual concepts, graphics, and layouts for online content and marketing campaigns
2. Produce elegant, aesthetic designs like illustrations, infographics, and animation for online platforms like web, Android app, as well as social media
3. Create 3d & 2d animation video with high-quality visual graphics and content
4. Develop and manage digital marketing campaigns
5. Manage the organization s website
6. Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc.
7. Track the website traffic flow and provide internal reports regularly
8. Identify new digital marketing trends and ensure that the brand is in front of the industry developments
9. Edit and post content, videos, podcasts, and audio content on online sites
10. Promote the company s product and services in the digital space
11. Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
12. Create and execute SMS and email-based marketing campaigns
Skill(s) required
Adobe IllustratorAdobe PhotoshopCorelDRAWVideo EditingVideo Making
Green Delight Innovations owns a sanitary napkin brand called Bliss Pads that focuses on hygiene, usability, and comfort rather than any other aspect. Our journey was not towards creating an eco-friendly sanitary napkin brand; rather, it was for our final year research project. We were given Kenaf fabric for the same. At first, we came up with a sustainable fabric out of Kenaf, and then we thought - why not sanitary napkins if the fabric is sustainable? This idea fueled us with all the confidence we needed to make it into a brand that is also beneficial to women's hygiene and society.