Marketing Internship

Selected intern's day-to-day responsibilities include:

1. Marketing Funnel Tracking:
a. Understand Pardot <> SF lead funnel flow and track opportunities and their movement closely for process adherence, valid and invalid SQLs, sales stage movement, and channel attribution
b. Publish weekly marketing funnel reports.

2. Funnel Optimization:
a. Identify lost funnel (closed lost, omitted pipeline, invalid leads, multiple DNP and long-term follow-up leads)
b. Reactivate them via calls, emails and LinkedIn to get meetings fixed. Publish weekly meetings booked

3. Procuring high-intent accounts:
a. Liaison with ZoomInfo and G2 to procure high-intent accounts and work with channel owners to drive campaigns
b. Deliver high-intent account database via external partners, LinkedIn and other sources

4. Partnership opportunities: Identify external partnership opportunities with trade bodies especially for smaller segments like EC and IS

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