Key Responsibilities:
Collaborate with the marketing team: Work closely with our marketing team to develop and implement B2B marketing campaigns that resonate with our target audience and support our company objectives.
Conduct market research: Utilize your analytical skills to conduct thorough market research, identify potential B2B clients, stay abreast of industry trends, and understand the competitive landscape.
Create compelling marketing collateral: Develop engaging marketing materials, including presentations, case studies, sales decks, and email campaigns, to educate and captivate our prospects.
Utilize digital marketing channels: Leverage digital marketing channels such as email marketing, social media, and content marketing to effectively reach and engage B2B decision-makers.
Implement lead generation strategies: Devise and execute lead generation strategies to attract and capture high-quality leads through diverse channels, including events, webinars, and strategic partnerships.
Build relationships with key stakeholders: Cultivate and maintain relationships with key stakeholders, including potential clients, industry partners, and influencers, to drive business opportunities and foster collaboration.
Track and analyze campaign performance: Utilize data-driven insights to track, analyze, and report on the performance of B2B marketing campaigns, optimizing strategies to enhance results continuously.
Support sales team efforts: Provide valuable marketing support, sales enablement materials, and lead nurturing activities to empower our sales team in converting leads into satisfied customers.
We connect brands with creators. We're a DIPP-recognized startup by Startup India. We envision creating a SaaS where selecting influencers for campaigns will be much simpler with influencer discovery, more reliable by assured payments, and more scalable by providing easy-to-use tools to help brands connect with multiple influencers for their desired campaigns. Our product will be accessible to everyone with marginal subscription fees, save 50%+ of money spent on influencer marketing agencies and improve productivity by more than 5 times. We aim to add value to the user's life because 'adding value first' is the winning formula for growth. Growlance Technologies LLP has now been rebranded as CloutFlow.
