Primary:
1. Market research: Awareness and visibility survey across Pret Shops (focus on Brady House) to understand consumer behavior among different cohorts/exit interviews/catchment area interviews/competition analysis
Secondary:
1. Copywriting - create compelling copy for messaging across media touchpoints including visual merchandising and store branding
2. Marketing communication - assist the team with creative development and implementation to ensure customized yet consistent brand messaging
3. Any other work as directed by the R1
Skill(s) required
Digital MarketingEmail MarketingEnglish Proficiency (Spoken)English Proficiency (Written)Social Media Marketing
Reliance Brands Limited (RBL) is part of the largest publicly-listed company in India, Reliance Industries Group. Reliance Industries is ranked as the #1 Indian company by profit and #305 based on sales revenue in Fortune Global 500 rankings (2018).
RBL began operations in October 2007 with a mandate to launch and build international & domestic brands in the premium-to-luxury segment across apparel, footwear, and lifestyle businesses. Its current portfolio comprises of over 50 brand partnerships, some of them being Armani Xchange, Brooks Brothers, Bottega Veneta, Coach, Diesel, Dune, Emporio Armani, Ermenegildo Zegna, Giorgio Armani, Hamleys, Jimmy Choo, Kate Spade, Michael Kors, Mothercare, Muji, Paul & Shark, Steve Madden, Superdry, and Scotch & Soda.
