About the internship
Selected intern's day-to-day responsibilities include:
1. Set up and manage Google Tag Manager accounts and containers
2. Implement and maintain tracking tags for website analytics, conversion tracking, and remarketing
3. Work closely with the marketing and web development teams to ensure tags are correctly implemented
4. Assist in conducting keyword research and competitor analysis to inform campaign strategy
5. Collaborate with the team to craft compelling ad copy tailored for different platforms
6. Support the setup and management of PPC campaigns on Google Ads, Bing Ads, and social media advertising channels
7. Monitor campaign performance metrics and proactively identify areas for optimization
8. Prepare reports and present findings to the marketing team, offering insights and recommendations for improvement
9. Assist in on-page optimization tasks, such as creating title tags and meta descriptions to improve search engine visibility
10. Monitor and analyze website traffic and user behavior using Google Analytics
11. Prepare weekly and monthly reports on digital marketing performance, including social media metrics, website traffic, and conversion rates
12. Provide insights and recommendations based on data analysis to optimize marketing strategies and campaigns
13. Plan and produce compelling social media content, including posts, reels, and videos, to engage audiences
14. Link All relevant applicable products (e.g. BigQuery, DV360, Search console, Optimize, etc.)
Skill(s) required
Digital Marketing
Google Analytics
Earn certifications in these skills
Who can apply
Only those candidates can apply who:
1. are available for full time (in-office) internship
2. can start the internship between 23rd Apr'24 and 28th May'24
3. are available for duration of 6 months
4. have relevant skills and interests
Other requirements
Currently enrolled in or recent graduate of a bachelors degree program in marketing, advertising, communications, or a related field
Strong interest in digital marketing and a desire to pursue a career in PPC advertising
Excellent analytical skills with a keen attention to detail and the ability to solve
problems
Effective communication and collaboration skills, with the ability to work well in a
team environment
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) is required
Bonus points for prior experience with Google Ads, Bing Ads, social media advertising platforms, or marketing analytics tools like Google Analytics
A creative mindset with the ability to craft engaging ad copy is highly valued
Perks
Certificate
Flexible work hours
5 days a week
Free snacks & beverages
Job offer
Number of openings
2
About UpperThrust Technologies Private Limited
At Upperthrust we are addicted to growth and keeping abreast with the transcending trends of technology. We are a software development company having 7 years of establishment in the IT industry. The services we render are application development, custom software development, mobile application development, information security, iOS development, Android development, cloud management, SaaS development, and cloud application development.
