Search Engine Optimization (SEO) Internship

Key responsibilities:

1. Collaborate with the marketing team to execute SEO strategies aimed at increasing organic traffic and improving search engine rankings
2. Conduct keyword research to identify valuable opportunities and optimize content for targeted keywords
3. Perform on-page and off-page SEO activities including content optimization, link building, and technical SEO enhancements
4. Monitor and analyze website performance using SEO tools and Google Analytics to identify areas for improvement
5. Assist in creating and managing PPC campaigns across various platforms such as Google Ads, Bing Ads, and social media channels
6. Analyze campaign performance metrics and adjust strategies to maximize ROI and achieve campaign objectives
7. Stay updated with the latest trends, algorithm changes, and best practices in SEO/SEM to propose innovative ideas for optimization

Requirements:

1. Bachelor's degree or equivalent practical experience in Marketing, Communications, or a related field
2. Strong understanding of SEO principles, techniques, and tools (e.g., Google Analytics, Google Search Console, SEMrush, Moz)
3. Familiarity with PPC advertising platforms and campaign management
4. Proficiency in data analysis and ability to derive actionable insights from metrics
5. Excellent written and verbal communication skills
6. Proven ability to work collaboratively in a team environment and manage multiple tasks efficiently
7. Eagerness to learn and adapt to new technologies and strategies in digital marketing
8. Prior internship or work experience in SEO/SEM is preferred

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