1. Content Creation: Generating ideas and creating content for social media platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.; this could involve writing captions, designing graphics, editing photos and videos, and creating engaging posts tailored to each platform
2. Scheduling Posts:
a. Using social media management tools like Hootsuite, Buffer, or Sprout Social to schedule posts in advance
b. Ensuring a consistent posting schedule across various platforms
3. Community Engagement: Monitoring social media channels for comments, messages, and mentions, and engaging with followers by responding to inquiries, thanking them for their feedback, and fostering meaningful conversations
4. Research and Analytics:
a. Conducting research on industry trends, competitors, and target audience demographics to inform content strategies
b. Assisting in analyzing social media metrics such as reach, engagement, and conversion rates using tools like Google Analytics, Facebook Insights, or Instagram Insights
5. Campaign Support: Assisting in the planning, execution, and monitoring of social media marketing campaigns; this could involve coordinating with other team members, brainstorming campaign ideas, and tracking campaign performance
Some other responsibilities include:
1. Assisting with influencer outreach
2. Helping with content curation
3. Focusing on social listening
4. Focusing on learning and training
5. Reporting to the seniors
6. Collaborating with the team for work
Skill(s) required
Digital MarketingEmail MarketingEnglish Proficiency (Spoken)Instagram MarketingSocial Media Marketing
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